ARTICLE SUMMARY
| Title: | Curbing the Prevalence of Inter-Communal Conflicts in Nigeria: The Public Relations Perspective |
| Author(s): | Anoke Ben |
| Abstract: | This study examines the application of Public Relations (PR) Strategies in the Management and Resolution of Inter-Communal Conlicts in Nigeria. Public relations strategies (negotiation, community dialogue, mediation, advocacy visitation) among others, can be applied to create the needed understanding, support and cooperation that will ensure peaceful co-existence in our communities. These strategies also, play vital role(s) in conflict prevention as they help to identify issues that would have individually or collectively, resulted to conflicts, which are usually nipped in the bud. There is a significance link between application of Public relations strategies and peaceful co-existence among warring communities. The study adopted Frank Jekins PR Transfer Process and Two-way Symmetric Models, as Theoretical Framework. It is recommended among others, that traditional and other community stakeholders should adopt Public relations strategies in the management of inter-communal conflicts. State governments should establish functional Public Relations departments in all its Local Government Areas and employ Public Relations professionals to head such units. These professionals should provide profitable link between local communities and the state government, especially during periods of conflicts among communities. |
| Keywords: | Public Relations, Conflicts, Inter-Communal Conflicts |
Editorial Board
EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
SÃmon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D