ARTICLE SUMMARY
| Title: | Effect of BBC Campaign on Voter's Registration in Ebonyi State: A Study of Igbeagu COmmunity, Izzi LGA |
| Author(s): | Nweze Samuel, Ewa-Ibe Blessing, Ajiogu James Egbeoku, *Mkpuma Enyinna Omoke & Nwaleke Agnes Onyinyec |
| Abstract: | Mass media in developing country like Nigeria is considered to be an integral part of the political structure; the reason being that, they provide information on what the people base their political judgments and form their political activities. Also, the level of awareness, responsibility and participation in any democratic society such as ours depend largely on the activities of the mass media. This work was carried out to examine the Effect of EBBC Campaign on Voter's Registration in Ebonyi State; the Problems hindering EBBC Campaign from promoting Voter's Registration in Ebonyi State and to find out the Solutions to the Problems hindering EBBC Campaign from promoting Voter's Registration in Ebonyi State. The study is anchored on the Multi-Step Flow of Communication Theory. The researcher adopted descriptive survey design, simple random sampling technique and employed structured questionnaire as the major instrument of data collection, from where 375 respondents were sampled while simple percentage and frequency tables were used in data analysis. In the course of the study, the researcher discovered that: the solutions to the problems hindering EBBC Campaign from promoting Voter's Registration in Ebonyi State among others include: Regular funding of EBBC Campaign programmes and Enlightening the masses on the importance of their voters registration. Arising from the above findings the researcher recommends that, producers of political campaign messages should make optimum use of their right sense of judgment in packaging their messages to avoid deception on voters. |
| Keywords: | Effect, Campaign Voters, Registration |
Editorial Board
EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
SÃmon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D