ARTICLE SUMMARY
| Title: | Indomie Noodle Television Advertising and Children Pressure on Parents Purchases |
| Author(s): | Okorie Chika Ruth |
| Abstract: | Indomie noodle is a poplar food among many Nigerian children. Consequently, many parents receive significant pressure from their children who are inconstant request of the indomie delicacy. This study therefore examined the correlation between indomie TV advertising and children pressure oriented patronage of the product in Abakaliki urban, Ebonyi state. Some of the objectives are determine the level of relationship between TV advertisement of Indomie instant noodles and parents' purchase of the product for their children in Ebonyi Stat and ascertain the influences of tv indomie advertisement on parent patronage of indomie noodle in Ebonyi State. Descriptive survey design was adopted for the study. The findings suggest that The study found that majority of the parents and the children resident in Abakaliki metropolis of Ebonyi State, Nigeria is adequately exposed to TV advertisement of Indomie Instant Nodules and that TV advertisement of Indomie Instant Noodles significantly influences the children in Ebonyi State to pressurize their parents to buy the product for them. |
| Keywords: | Indomie Noodle, Television Advertising, Children Pressure, Parents Purchases |
Editorial Board
EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
SÃmon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D