ARTICLE SUMMARY
| Title: | Marketing Public Relations and Consumer Buying Behaviour: A Critical Review |
| Author(s): | Elem Stephen Nwanchor & Simon Ugochukwu Nwankwo |
| Abstract: | In recent years, academic researchers have begun to investigate the impact of affective variables on consumer behaviour. Much of this activity has focused on consumer behaviours and their potential importance for understanding the recall of information, evaluation during decision making, and behaviour. There is a variety of communication tools used by organisations to reach products and the consumers of services. One of the most popular and effective is actually Public Relations (PR). Nowadays, PR is not only managed by the internal influence, an organisation, but the marketing perspective and consumer-orientation also power PR execution. Many companies are employing marketing public relations (MPR) which can lead the organisation to outstanding achievement and effectiveness. |
| Keywords: | Public relations, marketing, advertising and MPR, organisations, enterprises, consumer, behaviour lo |
Editorial Board
EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
SÃmon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D