ARTICLE SUMMARY
| Title: | Propaganda and Electioneering Campaigns in 2019 General Elections |
| Author(s): | ALIGWE Hyginus Nwokwu & ALEGU Chinasa Johnson |
| Abstract: | This paper analyses the employment of propaganda by political parties and candidates in the 2019 electioneering campaigns in Nigeria through historical analyses of the development of propaganda and principles and documentation of actual practice in Nigeria during the 2019 general elections by political parties and candidates. The paper discovers that propaganda, alone, was not always a sufficient cause of audience effect. The prior disposition of particular electorate and who he actually is and his interests actually influence his response to propaganda. The paper recommends that parties and candidates should study their audience before designing requisite propaganda so as not to miss their targets. Calumny, character assassination of the opposition and hate speech are no guarantees for successful propaganda. |
| Keywords: | propaganda, electioneering, campaign, elections |
Editorial Board
EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
SÃmon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D