ARTICLE SUMMARY
| Title: | Public Relations and Crisis Management: Theoretical Analysis |
| Author(s): | ALIGWE Hyginus Nwokwu & ALEGU Chinasa Johnson |
| Abstract: | Conflict and crisis are undoubtedly inevitable in a man's life. Man is gregarious in nature, a feature which makes it sacrosanct for him to relate with fellow man both at family, group and society levels. The relationship arising from this interdependence of man with fellow man for one reason or the other sometimes culminates in crisis and conflict. The fact that human beings get on the nerves of others which results in crisis does not mean that there is no rationale for a relationship between or among them. The reason is very obvious and therefore not far-fetched. Man by nature is a social being who must relate with another for things to be done, for success and progress to be made/ and for optimum result to be achieved. By implication, therefore, conflict is not entirely bad or destructive as it sometimes paves way for good result and achievement in the course of human relations. This paper x-rays the role of public relations in crisis/conflict management and worthy of note is that conflict and crisis are used interchangeably in the paper. This is without prejudice to the fact that crisis is a higher degree of conflict. |
| Keywords: | public, relations, crisis, management, theoretical |
Editorial Board
EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
SÃmon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D