ARTICLE SUMMARY
| Title: | Repositioning Public Relations Practice in Organisations: Strategies, Challenges and Prospect |
| Author(s): | ELEM Stephen Nwanchor |
| Abstract: | The consumer philosophy has taken hold of all aspects of society, and organisations must answer with a customer-driven response, focusing on benefits for their publics. People support organisations they believe serve their interests and needs. All organisations operate in a competitive environment. Publics competed for by rivals will remain loyal to those organisations that earn loyalty consistently and continuously. (Smith, 2002). Organisations are successful to the extent they enjoy a strong reputation, which results from neither accident nor luck. Such success comes from a careful and deliberate ways of identifying and evaluating an organization visibility and reputation. A ready tool that can be used by organisations to achieve their goals is public relations. All kinds of organisations are realisingmore keenly the need for long-term, mutually beneficial relationships between the organisation and its various publics and market segments. Public relations practitioners long have recognised this. |
| Keywords: | repositioning, strategies, challenges, public, relations |
Editorial Board
EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
SÃmon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D