A Publication of the Nigerian Institute of Public Relations (NIPR), South East Zone, Nigeria.

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Suitability of Hero Lager Beer Celebrity Endorsers on the Level of Patronage of the Products in South East, Nigeria

Author(s): Okoro Princess Chinelo, Udeze Sunny, Orji-Egwu Aghata Obiageri & Nwanchor Uchenna Alefia

Editorial Board

EDITOR-IN CHIEF
Prof. Jonathan E. Aliede
DEPUTY EDITOR-IN CHIEF
Agatha Obiageri Orji-Egwu, Ph.D
MANAGING EDITOR
Símon Ugochukwu Nwankwo, Ph.D
EDITORS
Prof. Ifeyinwa Nsude
Prof. Angela Nwanmuo
Prof. Tyotom Keghku
Prof. Muyiwa Poopola
Prof. Nnanyelugo Okoro
Prof L. I. Ogbuoshi
Ruth. Chika Okorie, Ph.D
Adeola Sidikat Oyrleke, Ph.D
Celestine Ukeoma, Ph.D

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